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How to Raise or Lower Product Prices the Right Way without Angering 😡 Customers

I once knew a marketer who wouldn’t lower his prices no matter what. He lived in constant terror that old customers would be mad that the course they bought last month or last year for $197 now cost $97. Heck, they might even demand a refund of the price difference. I’m pretty sure he imagined that every one of his customers was sitting at the computer just waiting for the price to drop so they could complain.

How to Raise or Lower Product Prices the Right Way without Angering 😡 Customers

News flash: They weren’t.

And I’ve known plenty of marketers who wouldn’t raise their prices. Again, they were afraid of angering customers and losing business.

But Dan Kennedy’s first advice to almost every business owner is to immediately raise their prices. Most of his clients balk at this and some are so opposed they even throw a fit. But Dan wears them down until they acquiesce, and guess what happens? The sky doesn’t fall down, customers don’t disappear and the business starts making a whole lot more money.

As marketers we bring our own psychological ‘money baggage’ to the business. All those things we were told as kids about money can still cause us problems, and it’s usually our business that pays the price.

Next time you want to raise or lower your prices, you might refer to this list to find a way that makes both you and your customers comfortable with the process.

1: Timing. If you want to permanently raise prices, first make sure that your customers are happy with your product or service. Use the good feedback, reviews and testimonials when you explain your new pricing.

2: Sound the Alarm. Before you raise your prices across the board, consider telling EVERYONE that it’s going to happen. While some marketers prefer to make as little noise about price increases as possible, other marketers take advantage of the situation by telling the world that if they want the lower price, NOW is the time to jump in.

3: Add or Subtract Something. You can justify raising or lowering your price by adding or subtracting something from your offer. Maybe you add another product – such as an older course you stopped selling – to the mix to justify an increased price. Or if your product’s sales are dropping, you can remove one of the bonuses – such as coaching – and lower the price to make it more accessible to everyone.

4: Bundle. Offer discounts if they purchase more than one item.

5: Play with Numbers. Let’s say you sell a tangible product. You offer 10 units of a product for $100 but you want to raise the price to $115. Add two more, different-sized packages such as a 5 pack for $75 and a 3 pack for $50. This makes the 10 pack look like a good deal, even at the higher price.

6: Add fees. This only works with some product categories, such as gym memberships, mortgages, cars and so forth. But it can be possible to add in a ‘fee’ for signing up. You can call it an administration fee, set up fee or whatever you choose. If fees are standard in your industry, then it’s certainly an option.

I’m not fond of fees, but they can be especially effective as incentives when you offer to waive the fee if they join today. It’s like having a sale without having a sale, if you know what I mean. Yes, that is a gray area, but something to think about.

7: Improve the Offer. Do you want to sell your $197 course for $297? Update it and add some new content, making the old version look obsolete. Let the buyers of the old version know they can upgrade to the new version for whatever fee you choose (in this case, $0 to $100).

8: Change Sizes. If your product’s size can be adjusted – more or less of a product or service – then you can change the price accordingly.

9: Schedule Price Increases. If you schedule your price increases in advance – such as every January or July – and you let customers know about your schedule, they won’t be surprised or upset.

10: Target a Different Demographic. If you find you need to significantly raise your prices, consider targeting a different customer base altogether. For example, maybe you’re helping yoga instructors with their marketing and you realize they don’t make much money and thus can’t pay you much money. Switch to plumbers, dentists, chiropractors or lawyers and you can likely double or triple your prices without doing any extra work.

Last thoughts: If you’re raising your prices, it’s best to plan ahead. It doesn’t turn out well if you tell your customers you’re going to raise prices just once this year only to discover you have to do it a second time before the year is over.

If you lower prices, such as when you have a sale, then there might be a previous buyer or two who notices and sends you a disgruntled email. Write back and offer them a free electronic product of their choice. It costs you nothing and they will likely be happy that you responded to their concern.

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How to Get Viral Blog Posts Done For You

Let me preface this by reminding you that the greatest selling tool in all the world isn’t the internet, or sales letters or sales videos or even word of mouth. It’s stories.

How to Get Viral Blog Posts Done For You

Stories sell like nothing else because we are hard wired to listen to and love stories. It’s in our genes. There was a time when storytelling could literally save our lives. Think of a primitive man coming back from a hunt and telling everyone in camp the story of how ‘Bob’ was killed by a saber tooth tiger in the sixth valley to the south.

Do you think anyone would venture into the sixth valley to the south after that? No way, because they knew the story of how Bob got killed by the tiger who lives there.

Now then, here’s how to get experts to practically write your blog posts for you AND get them to do it in story form:

Ask them a question that invites a personal story.

For example, your blog is about investing in commodities. This week you want a blog post on pork futures (I’m making this stuff up right now) so you send out an email to every commodities expert you know of, asking them about their most memorable pork futures story. It doesn’t matter if they made or lost money, you just want to hear their story. A dozen of them write back and you put those stories together into a post.

You’re doing a few things here:

First, you’re getting experts to weigh in on an interesting question, which means you get to ‘borrow’ on their credibility, making you look good to your readers and customers.

Second, you’re doing this in story form, and since people love stories, they are coming back to your blog every week for more of these stories.

Third, you’re building a relationship with these experts. Sure, some of them won’t respond to you, but others will be eager to share their stories. And down the road, who knows what might happen. They could end up promoting your product to their lists, or asking you to do a JV, or even becoming good friends with you.

Fourth, blog posts like these tend to get shared on social media which brings in more traffic.

Fifth, your experts might also share your posts with their followers. “Hey, my hog futures story is featured in this post, check it out.”

The trick here is to phrase your questions in such a way that it invites personal stories.

And don’t forget to ask your readers the same questions. Sometimes it’s the everyday guy or gal you don’t know who has the best story – the one that makes your article go viral or even get referenced on other major sites.

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Do You Have a Million Dollar Journal Yet?

One little notebook could be worth a million dollars to you. Or more. Here’s how…

Do You Have a Million Dollar Journal Yet?

Keep track of everything you do and especially all of your ideas. When you start something new, keep a running record of what you’re doing and how you’re doing it.

Two things will happen:

First, you’ll have more and more ideas, and better ideas, too. The simple act of writing ideas down drives your subconscious to create more ideas. Review your ideas weekly and find the gems. Test out the best ones, choose one and run with it. It could be a million-dollar business.

Second, teach others how to do that business. If you find an awesome new way to build an email list, build your own lists and then teach others to do the same. If you discover how to launch a product from start to finish in 3 days, teach others to do the same.

Keep your notebook with you at all times. Write in it when the mood strikes, and even when it doesn’t. Resort to an online journal only when necessary. There’s something about the brain and handwriting connection that inspires more creative thinking than simply tapping keys.

So, do you have your million dollar journal yet?

If not, get one and get started. Here’s one I found on Amazon:

https://www.amazon.com/Million-Dollar-Ideas-Journal-Millionaire/dp/1080419748/

Your future self with thank you for it!

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One Real Life Story Can Make You Millions

We talk a lot about storytelling in marketing, but what’s the meaning of it all? With one simple story – the right story – you can turn an unsuccessful business into a success, and a successful business into a behemoth of customers and sales.

One Real Life Story Can Make You Millions

Stories are 22 times more memorable than fact and figures alone. And our neural activity increases five times when listening to a story. Storytelling lights up the sensory cortex in the brain, allowing the listener to feel, hear, taste and even smell the story.

And because consumer attention is the ultimate commodity, it’s more important than ever to tell the right story.

Since the best stories are often not your own, Land Rover tells their customers’ stories. They find people who depend upon the Land Rover vehicle – such as a team of local transport drivers in the Himalayas – and share their remarkable stories.

IKEA uses puns and humor while sharing stories of how their products improve the private lives of their customers. They shared funny stories of how their products are used in the bedrooms and bathrooms of customers with tremendous success.

Sanlam Bank educated South Africans on the importance of saving money by filming the trials and tribulations of a young professional who got paid only in rand coins. These coins were worth about 7 cents in US dollars or .34 pounds sterling. Combining the story telling with valuable personal finance advice earned the video series 900,000 South African views on YouTube and generated 74 million media impressions.

Here’s how to get into the right mindset to uncover your own story. And guess what? It’s in the form of a story…

This guy is walking down the street when he falls in a hole. The walls are so steep he can’t get out. A doctor passes by and the guy shouts up, “Hey you, can you help me out?” The doctor writes a prescription, throws it down in the hole and moves on.

A priest comes along, and the guy shouts up, “Father, I’m down in this hole, can you help me out?” The priest writes out a prayer, throws it down in the hole and moves on.

Then a friend walks by. “Hey Joe, it’s me, can you help me out?” And the friend jumps in the hole. Our guy says, “Are you crazy? Now we’re both down here!” The friend says, “Yeah, but I’ve been down here before, and I know the way out.”

Be the friend to your customers. Jump in the hole with them. Let them know that you’ve been in that hole before, but you know the way out. Tell them your story, show them how it parallels their own story, and then show them the solution.

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Are you thinking too small to succeed big?

The U.S. elections are over now, but the impact they had on many people still resonates strongly. Thinking I might like to revisit a U.S. show about the White House called ‘The West Wing’, I found it on Netflix and started binging.

Are you thinking too small to succeed big?

The West Wing was a serial political drama series that ran from 1999 to 2006 and it enjoyed a large, enthusiastic audience.

The funny thing is, the #2 actor on the show, Rob Lowe, doesn’t appear in many of season 4’s episodes. And by season 5 he’s gone. Why did he leave?

It’s rumored that he was disappointed the network wouldn’t raise his salary. It seems the $75,000 per episode they were paying him wasn’t enough to hold his interest.

And if you think that was a lot of money… 15 years ago, Martin Sheen the lead actor was earning $300,000 per episode.

I bring this up for one reason: Are you possibly thinking too small?

I realize it’s good to have realistic goals that are achievable. But if your goal is, for example, another $1,000 per month, what would happen if you make a second goal to be earning $1,000 per week? And then $1,000 per day?

Odds are you are providing as much value to your customers as actors provide to their audience. In fact, if you are teaching new skills then you are providing more value than someone who merely entertains. You’re just not doing it at the same scale… yet.

Please realize that you are indeed worth more than you realize. Think of this as permission to raise your goals considerably, and take the action needed to get there.

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You’re Doing Affiliate Marketing All Wrong

What’s the easiest way to make money online, without having to create a product or a sales page? Affiliate marketing, of course. 🙂

So, why is it that most affiliate marketers never make nearly what they could make? Anyone has the potential to make HUGE money in affiliate marketing, yet 90% or more of affiliates make a pittance (I’ll wager the number is closer to 98%, in fact.)

You’re Doing Affiliate Marketing All Wrong

Think about this: If you earn an average of $50 on each sale in a sales funnel you promote, and you make 6 sales, you’ve made $300. Sounds good, right?

But guaranteed, there is someone else who made 600 sales and walked away with $30,000.

Why did they make 600 sales when you made just 6?

There are reasons why a handful of affiliate marketers do amazingly well, and everyone else barely makes a profit.

And marketers who understand this will always have a tremendous advantage over marketers who don’t.

1: Build a Relationship

I know you’ve heard it before, but are you doing it? People buy people, not products.

If you want them to open your email and click your link, or visit your Facebook Group and click a link, you’ve got to have a RELATIONSHIP with your people.

This is so simple to do, yet few marketers take the time.

Start with a blog post that is all about you, and then send new opt-ins to the post so they can get to know you. Make the post silly, funny and most of all REAL. Talk about the stupid stuff you’ve done, the mistakes you’ve made, where you live and so forth.

Do you have a strange hobby or unusual taste in food? Include that. Do you have 17 pets? Talk about them. Do you work until 3 in the morning and sleep until noon? Mention that.

Reveal the real you. Not the details people don’t want, but the ones that amuse and interest. You’re looking to make a real connection, not give a resume.

And above all else, don’t make your life seem like a series of magnificent accomplishments. No one is going to relate to someone who turns everything they touch into gold.

But they are going to relate to the time you bought Bitcoin when it was worthless and sold it just before it took off, or the time you thought you could fly and jumped off your uncle’s barn into the manure pile.

And don’t stop with your ‘about me’ page, either. Use this relationship building in your lead magnet, your emails, your other blog posts and so forth.

Always inject a little bit about yourself. Not so much that you bore people, of course, or make everything seem about you. But just enough to keep it real.

Think about relating an event to a friend. Aren’t you going to give your own perceptions of what happened, as well as tell about how you got out of your car and stepped in the mud puddle just before your big presentation?

Use this same method of personal, one-on-one friend communication with your readers as well.

Post on your blog as often as possible, and we’re talking every day or two. Encourage your list to subscribe to Feedburner or the equivalent so they know when you add a new post.

Your readers will realize you’re a real person who isn’t out to pitch them a new product every 5 minutes. And they’ll gladly read your sales emails much more readily when they know there is a real live human being who is sending them these messages.

2: Use Your Own Voice

How many emails do you receive that say something along the lines of, “Buy this product – this product is the greatest product ever – you will be sorry if you miss this – so rush right over and buy it now.”

Yeah. Same old stuff, over and over again.

There is a marketer (or maybe several, but I’m thinking of one in particular) who sells MASSIVE quantities of this exact type of emails as a swipe file to new marketers.

Like a brand-new marketer couldn’t write their own 25 word email that basically says, “GO BUY THIS NOW!”

People are TIRED of getting these emails. You’re tired of getting these emails. I’m tired of getting these emails.

Same phrases, same message, same B.S.

If you’re not going to stand apart from the crowd, then you’re going to have to share the same crumbs they’re getting.

Instead, take 30 minutes and write your own promotional email in your own voice.

Forget hype. Be sincere. Be honest. “Hey, this product isn’t for everyone. I don’t even know if it’s for you. But if you have this problem, then maybe this is your solution. Check it out and decide if it’s right for you, because I know it’s worked like crazy for some people. And it’s on sale right now, too.”

I’ve written emails where I basically tell people not to buy something unless they really really want it or need it. “Don’t buy this if you already know how to do xyz.” “Don’t buy this if you’re not going to be doing this type of marketing.” This is only for people who want (fill in the blank.) It’s like I’m trying to talk them out of it, which paradoxically often results in more sales, not fewer.

But the point isn’t tricking them into buying; it’s to be honest. Because you know what? That latest, greatest product you’re promoting ISN’T what everyone on your list needs. Some of them, sure. The rest of them, no.

Do you have any idea how refreshing it is to open an email that says, “Here’s a new product, thought you might want to know, but please don’t buy it if you’re not going to use it.”

The first time I got an email like that, I bought the product without even reading the sales letter. True story. I was just so happy that someone wasn’t ramming a sale down my throat, that I jumped at the chance to buy it.

Weird but true.

My point is, be you. Be honest. Talk to your readers as though they are your best friends and you don’t want to lose your best friends by acting like a carnival barker who is here today and pulled up stakes (vanished) tomorrow with their money.

3: Email a LOT

This is the one where people like to argue with me, and I understand that.

You’ve heard over and over again that you shouldn’t email too often, or you’ll upset your subscribers, right?

After all, every time you email, there is the potential that a subscriber will hit the unsubscribe button.

Do you know what the potential is when you DON’T email? Nothing. No opens, no clicks, no sales… not even any relationship building.

Do you want people to open and read your emails? Then send out those emails EVERY DAY.

Here’s why:

First, almost no one will see every email you send out. Let’s say you’ve got a sale on one of your products. Don’t you think your readers might like to know about it? But if they miss the one and only email you send that lets them know, then they’ve missed out on the discount and you LOST a sale.

Second, send emails at different times. I opened someone’s email just yesterday, decided I was VERY interested in the new membership he was selling, clicked the link and discovered it was no longer available.

What happened? This particular marketer only sends out emails at 1:00 a.m. my time, so I don’t even see most of his emails in the avalanche of mail I get before I wake up.

Third, if you’re sending email once a week or once a month, your readers are forgetting who the heck you are. And when you finally do send an email, they think it’s spam.

Fourth, if you mail more often, you will make more money. Don’t take my word on this, just do it for one month. Send out one email per day, every day, for 30 days. Put a promotion in each one. See if you haven’t made more – a LOT more – money during that time period than during the previous month.

And by the way, I’m not saying JUST send out a promotion in each email. Make sure you have some content in there as well, even if it’s just an amusing anecdote.

4: Think of affiliate marketing as a BUSINESS

This isn’t a hobby, nor is it an add-on for an additional income stream.

Even if you go on vacation, be prepared to send out an email every day. Schedule them in advance or write them on vacation. Either way, affiliate marketing to your list is a business that you can’t just jump into when you need cash and forget about the rest of the time.

You don’t have many support issues, since the product owners handle this. You don’t have to worry about creating products, sales pages and so forth. You don’t have to drive traffic, unless it’s to build your list bigger.

With so much you don’t have to do, there’s no reason not to focus your time and energy into building relationships with your list and promoting to them every single day.

Affiliate marketing can be some of the easiest money you’ve ever made, if you put in the time and effort to make it a real business.

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Getting Started!

Hi, it’s Carlos and this is my new website. Stay tuned… I’ll have great things to share!

For starters, here’s an article I think you’ll enjoy…

It’s called: “Make the Leap to Home Business Success

Make the Leap to Home Business Success

If you are going to build a successful home business, you need 3 “intangibles.” These are things that must come from WITHIN you.

===> Intangible 1 <===

First, you must have a strong WHY.

Why must you make a home business work? What’s driving you? What is it that you CAN’T have in your life anymore and/or what is it that you absolutely MUST HAVE now?

For me, I couldn’t stand working 12+ hours a day anymore and missing the experience of my children growing up. I also absolutely HAD TO HAVE the freedom of being able to control my life and finances through a little box that I could carry with me anywhere in the world and not be tied to anyone’s time pressures or demands but my own. That was my carrot and my stick. I felt a great pain deep in my gut of missing out on my children’s lives and the incredible freedom that succeeding in this business would provide for me. I found my why. You MUST find yours.

===> Intangible 2 <===

You must BELIEVE that it is possible.

If you don’t believe that it’s POSSIBLE for you to succeed in a home business or make your living on the Internet, you won’t. It’s that simple.

For me, figuring out that it was possible was just a matter of realizing that many other people were ALREADY making great money with a home business online. If they could do it, I could too. It would just be a matter of figuring out what those people were doing and then adapting it to my situation.

There is no shortage of undeniable PROOF that people (millions of them) are making money online in many different ways. Just get online and do some research and you’ll find countless testimonials and stories of REAL PEOPLE making real money on the Internet. Or head to your local bookstore and you’ll find the same documented evidence of this fact. Truth is, it’s getting easier and easier to start and succeed in a home based business. This is primarily because of the Internet and affiliate marketing.

I’ve always said that “affiliate marketing” is the job of the future. In the “old” days, you had to go to a potential employer, apply for the position and hope for the best. Now you can simply go to any company you want, fill out their affiliate application and start work immediately. Affiliates are the new working class. Believe me, making money with affiliate programs or making your living on the Internet is WAY MORE than possible. It is pretty much (or will be soon enough) unavoidable now. Affiliate marketing is the “job” of the future that’s here TODAY.

===> Intangible 3 <===

You must be willing to MAKE THE LEAP.

Ready, FIRE, then aim… This is the operating philosophy you MUST adopt to succeed with an Internet home business.

That’s backwards for most people who like to aim before they fire. The fact is the Internet is a moving target… The only thing constant about it is change. You need to stop analyzing the game and simply jump into it. You can’t learn from the outside… You have to be IN THE RING to truly understand it.

The lesson here is that you will never really be READY to start a home based business. You simply have to start one. This is what I call “Making the Leap.”

The good news is that the cost of failure on the Internet is very small. In the “brick and mortar” world you need to evaluate things very carefully before you decide to open up a business. It’s almost always necessary to invest thousands of dollars to get an offline business off the ground. However, on the Internet you can often start a successful business for less than $100. In fact, Plug-In Profit Site is a really good example of this.

You simply need get IN THE GAME… Each moment that you stay “out there,” you’re wasting valuable time that you could be learning and skills necessary to become a successful affiliate marketer. In fact, if you’re not in the game yet, you’re ALREADY behind the times. Come on… You can do it! Make the leap to becoming a successful home based business owner today!

About the author: Stone Evans was a washed up restaurant worker desperately searching for a way to save his family when he discovered the internet and affiliate marketing… 24 months later he finally cracked the code and started earning over $10,000 per month. Now the same system that saved him is available to you here >>

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